THE ROAD from Cunnamulla to Karumba is being repackaged as a legendary outback Qld journey via a new committee representing nine shire and regional councils.
Paroo and Murweh councils are represented on the Matilda way committee working with the Outback Qld tourism association and the state transport department to market the route. The Matilda way – Cunnamulla to Karumba – represents a Qld-centric marketing sleight of hand replacing the Matilda highway – Bourke to Karumba. It applies to 1812km of sealed roads from the NSW border to the gulf of Carpentaria.
OQTA manager Peter Homan claimed the Matilda way was a road trip encompassing the best outback Qld had to offer. “We are excited to work with such a passionate committee to take the Matilda way back to market because it represents the best of the outback, combining adventure and discovery,” he said in a press release. ‘From 40-million-year-old dinosaur history to the birthplace of Australia’s first airline, the Matilda way covers history, old and new.”
The highway is being billed as an alternative route to the coastal road when travelling the length of the state and its listed attractions include the Cunnamulla Fella statue, Charleville’s cosmos centre, Blackall’s wool scour, Barcaldine’s tree of knowledge, Longreach’s stockman’s hall of fame, Winton’s dinosaur fossils, the inspiration for Waltzing Matilda at Kynuna’s Combo water- hole and Karumba’s barramundi discovery centre. The campaign will target the young family and nomad drive markets.